HomeChoice extends VoD reach

Investing in LLU

Video Networks Ltd (VNL) is ramping up its investment in local loop unbundling (LLU) by rolling out its service to an extra one million homes in the London area.

Through its HomeChoice brand, VNL currently passes 1.4m homes in London and Stevenage and aims to target 2.4m homes by June 2005 as it sticks more of its kit in BT exchanges to offer broadband via LLU.

Said VNL boss Roger Lynch: "The concept of broadband delivered TV and video-on-demand is very new to the entertainment buying public and to already have 20 per cent market share of new DSL subscribers in our coverage area so soon after our launch is a great achievement. This gives us the confidence to significantly expand our network."

So confident in fact that VNL has finally gone public on its subscriber numbers. Since its relaunch in last September, HomeChoice has snapped up 15,000 punters with eight in ten signing up for the company's "triple play" of digital TV, broadband and voice calls.

Earlier this week VNL announced plans to double speeds for its HomeChoice service to a maximum of 4Mb at no extra cost. ®

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