Pipex is offering broadband subscribers the chance to switch to its DSL service for free, along with the added bonus of up to two months net access for nowt.

Residential customers can get one month free subscription (if they need a modem or router) or two months free if they have their own kit. Business users can expect one month free service rental.

In a market swarming with different broadband ISPs, operator promos are only to be expected. As the market matures, evergrowing numbers of punters have a view about the performance of their ISP - concerning price, speed, service quality and customer support. And like consumers everywhere, a proportion will be dissatisfied with their current provider and keen to switch.

Thanks to the introduction of a new migration process last year that should make switching broadband ISPs a relatively painless experience, punters can now chop and change.

No doubt there will be some ISPs that could attract plenty of new subscribers thanks to such initiatives. Equally, there are likely to be plenty of others who could lose out unless they keep their customers happy. This is a trend worth watching. ®

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