Feeds

Telewest spanked for broadband ad

Misleading claims continue unabated

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

UK consumers continue to be misled by broadband ISPs who compare their own services to rivals.

With some 60,000 people a week signing up to speedy net services, the advertising watchdog continues to intervene in squabbles between rival providers over whose service is faster or cheaper.

The latest pronouncement by the Advertising Standards Authority (ASA) upheld two complaints against cableco Telewest, which buried the details of its comparison with BT Broadband in the small print. The ASA also took issue with Telewest's use of the term "faster broadband".

Still, Telewest was cleared on its "free modem" offer although, somewhat curiously, the ASA did not agree that Telewest's comparison of its 256kbps service with BT Broadband's 512kbps service was misleading.

The issue of misleading punters is something that has concerned the Consumers' Association (CA). It told a group of MPs in November 2003 that UK consumers needed a clear definition of broadband to prevent them from being misled.

The consumer watchdog was concerned that there was "widespread confusion about the term 'broadband'" and argued that different definitions (especially over service speeds) only served to confuse consumers who found it difficult to compare different products and providers.

In their report MPs agreed that there is "disagreement about what actually constitutes broadband". ®

Related stories

Tiscali disses Pipex broadband claims
Wanadoo comes a cropper for 'full speed' broadband ad
MP's broadband report the choice cuts
Define broadband please CA

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.