Feeds

Telewest spanked for broadband ad

Misleading claims continue unabated

  • alert
  • submit to reddit

High performance access to file storage

UK consumers continue to be misled by broadband ISPs who compare their own services to rivals.

With some 60,000 people a week signing up to speedy net services, the advertising watchdog continues to intervene in squabbles between rival providers over whose service is faster or cheaper.

The latest pronouncement by the Advertising Standards Authority (ASA) upheld two complaints against cableco Telewest, which buried the details of its comparison with BT Broadband in the small print. The ASA also took issue with Telewest's use of the term "faster broadband".

Still, Telewest was cleared on its "free modem" offer although, somewhat curiously, the ASA did not agree that Telewest's comparison of its 256kbps service with BT Broadband's 512kbps service was misleading.

The issue of misleading punters is something that has concerned the Consumers' Association (CA). It told a group of MPs in November 2003 that UK consumers needed a clear definition of broadband to prevent them from being misled.

The consumer watchdog was concerned that there was "widespread confusion about the term 'broadband'" and argued that different definitions (especially over service speeds) only served to confuse consumers who found it difficult to compare different products and providers.

In their report MPs agreed that there is "disagreement about what actually constitutes broadband". ®

Related stories

Tiscali disses Pipex broadband claims
Wanadoo comes a cropper for 'full speed' broadband ad
MP's broadband report the choice cuts
Define broadband please CA

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.