Feeds

Telewest spanked for broadband ad

Misleading claims continue unabated

  • alert
  • submit to reddit

Internet Security Threat Report 2014

UK consumers continue to be misled by broadband ISPs who compare their own services to rivals.

With some 60,000 people a week signing up to speedy net services, the advertising watchdog continues to intervene in squabbles between rival providers over whose service is faster or cheaper.

The latest pronouncement by the Advertising Standards Authority (ASA) upheld two complaints against cableco Telewest, which buried the details of its comparison with BT Broadband in the small print. The ASA also took issue with Telewest's use of the term "faster broadband".

Still, Telewest was cleared on its "free modem" offer although, somewhat curiously, the ASA did not agree that Telewest's comparison of its 256kbps service with BT Broadband's 512kbps service was misleading.

The issue of misleading punters is something that has concerned the Consumers' Association (CA). It told a group of MPs in November 2003 that UK consumers needed a clear definition of broadband to prevent them from being misled.

The consumer watchdog was concerned that there was "widespread confusion about the term 'broadband'" and argued that different definitions (especially over service speeds) only served to confuse consumers who found it difficult to compare different products and providers.

In their report MPs agreed that there is "disagreement about what actually constitutes broadband". ®

Related stories

Tiscali disses Pipex broadband claims
Wanadoo comes a cropper for 'full speed' broadband ad
MP's broadband report the choice cuts
Define broadband please CA

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.