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Apple cuts Mac mini memory upgrade prices

Now $100 cheaper

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Apple has slashed the price of upgrade options for its just-launched budget Mac, hoping to turn curiosity into sales.

The price of a 1GB Mac Mini has been cut by $100 to $325 on Apple's online store. The price of the combined Wi-Fi and Bluetooth upgrade has also been cut, from $129 to $99. The 512MB option remains the same at $75 option. Purchased individually, Airport and Bluetooth cost as they did at launch, $79 and $50 respectively.

The high price of memory rankled with potential customers at launch, because memory purchased much more cheaply through a third party can only be fitted through an Apple authorized service center. A DIY upgrade risks voiding the warranty.

The Mac Mini is aimed not at iProduct fetishists [PDF, 43kb], but at PC users. Many will have been attracted to the Mac's simplicity and immunity from popular worms, viruses and Trojans - but put off by Apple's prices. If our mailbag is any reflection, many PC users were tempted by the Mac Mini but dismayed by the memory upgrade option, and watched and waited. Apple's price cuts should go some way to answering this complaint. The new prices have yet to be reflected on Apple web stores outside the United States.

However fans who bought early, or who queued outside Apple's retail stores on Saturday, may feel aggrieved, especially if they voided the warranty in their rush to get their hands on the shiny new kit by breaking open the seal box. In a post on MacRumour's forum, one shopper reports receiving a refund for the difference in price. Let's hope this is true. ®

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