Feeds

Apple cuts Mac mini memory upgrade prices

Now $100 cheaper

  • alert
  • submit to reddit

Apple has slashed the price of upgrade options for its just-launched budget Mac, hoping to turn curiosity into sales.

The price of a 1GB Mac Mini has been cut by $100 to $325 on Apple's online store. The price of the combined Wi-Fi and Bluetooth upgrade has also been cut, from $129 to $99. The 512MB option remains the same at $75 option. Purchased individually, Airport and Bluetooth cost as they did at launch, $79 and $50 respectively.

The high price of memory rankled with potential customers at launch, because memory purchased much more cheaply through a third party can only be fitted through an Apple authorized service center. A DIY upgrade risks voiding the warranty.

The Mac Mini is aimed not at iProduct fetishists [PDF, 43kb], but at PC users. Many will have been attracted to the Mac's simplicity and immunity from popular worms, viruses and Trojans - but put off by Apple's prices. If our mailbag is any reflection, many PC users were tempted by the Mac Mini but dismayed by the memory upgrade option, and watched and waited. Apple's price cuts should go some way to answering this complaint. The new prices have yet to be reflected on Apple web stores outside the United States.

However fans who bought early, or who queued outside Apple's retail stores on Saturday, may feel aggrieved, especially if they voided the warranty in their rush to get their hands on the shiny new kit by breaking open the seal box. In a post on MacRumour's forum, one shopper reports receiving a refund for the difference in price. Let's hope this is true. ®

Related stories

Mini-Macs: it's a small world, after all
Euro Apple fans moan over Mac Mini pricing
Macworld: Spotlight, trinkets, mark-ups, and middle-class angst
Mac rumour sites get it completely right
Apple unveils CD-sized mini Mac, one ounce iPod

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.