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Averatec sets up shop in UK

US cheap notebook specialist flies over

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US-based, Korean-backed notebook maker Averatec has begun selling its systems in the UK with the intention of becoming "a major player" in the laptop market here.

Averatec today said it had put in place sales partnerships with an unnamed "major reseller" to offer its 3200, 3300 and 6200 notebook families.

We can reveal that Ingram Micro is the major reseller. However, according to Averatec's web site, PCWorld is also a key retail partner. It's also taking online orders, as is Averatec's German store. A UK online operation for Averatec is in the works.

The 3200 series is based on AMD's Mobile Sempron 2600+ processor and is priced from £649 including VAT. Most Averatec systems are based on AMD CPUs, including the Mobile Athlon 64 2700+ based 6240, one of the 6200 series, prices for which start at £795 including VAT.

The 6200 series incorporate DVD drives and a no-boot micro operating system that allows users to play discs on its 15.4in, 1280 x 800 widescreen LCD without having to first start up in Windows XP.

Averatec also offers the Athlon XP-M based C3500 Tablet PC and the Centrino-branded 3300 thin'n'light range, priced at £695 and up. Most models provide 802.11g Wi-Fi networking as standard, along with free-for-life helpdesk support and one-year back-to-base warranty.

The company is backed by South Korean combine TriGem. Averatec claims six per cent of the US notebook market and aims to drive sales from $380m in 2004 to $1.2bn this year. ®

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