Feeds

French court says Non! to Google's adwords

Upholds trademark infringement claim

  • alert
  • submit to reddit

Security for virtualized datacentres

A French court has ruled that Google's keyword advertising service infringes on the trademark of Le Meridian Hotels, and has ordered the company to stop using the trademark to trigger advertisements for Le Meridian's competitors. The judge ordered Google to pay all court fees, and a €2000 ($2595) fine.

The Nanterre court said that Google must stop linking competitor ads to searches for Le Meridian trademark items and Le Meridian brands. If the company fails to remove offending ad links within 72 hours of being notified of a listing, it will face a daily fine of €150 ($195).

Google relies on adword sales for around 98 per cent of its income. Not all of this is dependent on competitor searches, however. Still, Google says it will appeal the decision, saying: "We will continue to defend against this suit, which we believe is without merit."

The French court's decision at odds with rulings on similar cases in the US. In the case of Geico, a car insurance company, a US court ruled that Google's adword sales were consistent with other comparative advertising practices in the states, and that the practice did not violate federal trademark laws.

However, in Europe, Louis Vuitton has also successfully sued the search company for trademark infringement. ®

Related stories

Ad confidence spurs Yahoo!
An open source Google - without the ads
Google hails adwords victory

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.