Feeds

Lastminute.com takes ad rap

Dotcom darling fails to co-operate

  • alert
  • submit to reddit

Security for virtualized datacentres

Lastminute.com has been given six of the best for failing to respond to complaints about two saucy ads plugging its online holiday deals.

The ads featured close-up shots of the bottom and breasts of a bikini-clad woman on a beach. Both ads were accompanied by suggestive headlines.

Eleven people contacted the UK's Advertising Standards Authority (ASA), complaining that the posters were offensive, demeaning to women, unsuitable to be seen by children and "irresponsible because they could distract motorists".

Some of the complaints also said the ads were "particularly offensive" because they were placed in areas with a large Muslim population, while another was sited near a mosque.

The ASA rejected the complaints insisting that they were not demeaning to women and "unlikely to cause serious or widespread offence". And while it recognised that the images might cause offence to some Muslims, the ASA ruled that this was not enough for it to take action.

However, Lastminute.com's downfall, disclosed this week by the ASA, was its failure to respond to the complaints.

Said the ASA: "The Authority was concerned by the advertisers' lack of response and apparent disregard for the Code."

As a result, both complaints were upheld. ®

Related stories

Madasafish 'Churchill' ad banned
BT savaged for 'poorly run' free flights promo
OFT rattles sabre over 'free flights' web offer
V Two One told to pull 'UK's cheapest ISP' claim

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.