Feeds

Lastminute.com takes ad rap

Dotcom darling fails to co-operate

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

Lastminute.com has been given six of the best for failing to respond to complaints about two saucy ads plugging its online holiday deals.

The ads featured close-up shots of the bottom and breasts of a bikini-clad woman on a beach. Both ads were accompanied by suggestive headlines.

Eleven people contacted the UK's Advertising Standards Authority (ASA), complaining that the posters were offensive, demeaning to women, unsuitable to be seen by children and "irresponsible because they could distract motorists".

Some of the complaints also said the ads were "particularly offensive" because they were placed in areas with a large Muslim population, while another was sited near a mosque.

The ASA rejected the complaints insisting that they were not demeaning to women and "unlikely to cause serious or widespread offence". And while it recognised that the images might cause offence to some Muslims, the ASA ruled that this was not enough for it to take action.

However, Lastminute.com's downfall, disclosed this week by the ASA, was its failure to respond to the complaints.

Said the ASA: "The Authority was concerned by the advertisers' lack of response and apparent disregard for the Code."

As a result, both complaints were upheld. ®

Related stories

Madasafish 'Churchill' ad banned
BT savaged for 'poorly run' free flights promo
OFT rattles sabre over 'free flights' web offer
V Two One told to pull 'UK's cheapest ISP' claim

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.