Feeds

New JV to flog phone service to the UK

Market getting crowded

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

A new company is to employ a 1,000-strong telesales workforce to flog its phone service to residential customers in the UK.

Applicahome - a JV between IT and outsourcing services company Allserve Systems plc, UK telco applica and ex-NTL MD Mike Bandeira - will target 450,000 customers a month by calling them direct.

On offer is a residential phone service which the company claims is between 40 and 60 per cent cheaper than BT. The start-up telco is also offeringbroadband. And thanks to the adoption of Wholesale Line Rental (WLR), all this will be contained on one bill.

At the moment, punters ditching BT for rivals such as The Carphone Warehouse, Tele2 or Tesco - still receive a bill from BT for line rental. The introduction of WLR means that telcos own the whole billing relationship with the customer.

ApplicaHome is gunning for 200,000 punters within two years - which would enable it to generate £80m in revenue.

Said MD Simon Smith: "Our aim is to be the fastest growing player in this market space within the first 12 months, and one of the top three triple play resellers in the UK within two years. The scale and synergy created by uniting Allserve?s huge, cost effective, sales force with applica?s exceptional back office skills makes this possible.?

The company's salesforce will be spread between the UK, US and India with its UK HQ based at Camberley in Surrey. ®

Related stories

Post Office delivers phone service
BT appoints phone Czar
Carphone trumpets telecoms success

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.