Feeds

New JV to flog phone service to the UK

Market getting crowded

  • alert
  • submit to reddit

High performance access to file storage

A new company is to employ a 1,000-strong telesales workforce to flog its phone service to residential customers in the UK.

Applicahome - a JV between IT and outsourcing services company Allserve Systems plc, UK telco applica and ex-NTL MD Mike Bandeira - will target 450,000 customers a month by calling them direct.

On offer is a residential phone service which the company claims is between 40 and 60 per cent cheaper than BT. The start-up telco is also offeringbroadband. And thanks to the adoption of Wholesale Line Rental (WLR), all this will be contained on one bill.

At the moment, punters ditching BT for rivals such as The Carphone Warehouse, Tele2 or Tesco - still receive a bill from BT for line rental. The introduction of WLR means that telcos own the whole billing relationship with the customer.

ApplicaHome is gunning for 200,000 punters within two years - which would enable it to generate £80m in revenue.

Said MD Simon Smith: "Our aim is to be the fastest growing player in this market space within the first 12 months, and one of the top three triple play resellers in the UK within two years. The scale and synergy created by uniting Allserve?s huge, cost effective, sales force with applica?s exceptional back office skills makes this possible.?

The company's salesforce will be spread between the UK, US and India with its UK HQ based at Camberley in Surrey. ®

Related stories

Post Office delivers phone service
BT appoints phone Czar
Carphone trumpets telecoms success

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.