Feeds

China set for ecommerce boom

Huge market, huge potential

  • alert
  • submit to reddit

Designing a Defense for Mobile Applications

China could become the world's biggest online market within two years, according to a report examining the country's potential for electronic commerce.

Ecommerce is already beginning to take off in China with four in ten buying something online. This year two in three people are expected to buy online, with books and computer gear proving particularly popular.

The Chinese market is "huge and willing to buy online"; and people wired up to the net are also young and affluent, finds Connecting with China - A report on the business opportunity provided by China's 100m online consumers.

Nine in ten of those using the net are under 40 years-old, while two thirds earn or exceed the average wage for city dwellers.

With more people shunning TV and preferring to venture online, China represents a "marketers' dream" with huge opportunities for companies - both established and start-up - to profit from a massive audience, report author Sean Hargrave writes.

However, the lack of secure and trusted payment systems means etailers need to be more inventive. Credit card penetration in China is very low with many punters reluctant to pay upfront for goods because of fraud fears. Two in three transactions are paid for by cash-on-delivery or via post office transfer.

China's huge population and ever-growing online numbers presents real potential for commercial gain, but the country is also very wary of the net and its influence.

Over the last year it has launched a nation-wide crackdown against cybercafes fearful of the net's influence on people and of China's culture.

Recently, a top official in the country wrote that the that the domination of the English language and Western ideas online are a threat to China's cultural identity. The article warned of that "other political patterns, value concepts and lifestyles opposes and undermines socialist values".

It went on: "The use of the internet for cultural aggression is extremely dangerous, threatening to a people's culture, independence and freedom, even going so far to possibly unsettle a people's or a country's foundations." ®

Related stories

China fearful of net
China moots foreign software crackdown
China's IT: an inside outsider's view
Skype hits the charts in China
Chinese Government nets 'Internet Villain' gong

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.