Small.biz urged to adopt 'professional' email addresses

... by email address supplier

Small firms should adopt ‘professional sounding' email addresses, Easily.co.uk says. The webhosting firm asked more than 1,500 consumers if they preferred fictional email address sales@londonplumbing .com or londonplumbing@hotmail.com.

Some 88 per cent plumped for londonplumbing.com, as it suggested to them a more professional and trustworthy organisation. Younger consumers were more likely to have this attitude, with 95 per cent of 16-24 year olds preferring a domain specific address.

Jonathan Robinson, director of business development at Easily, said: “Email is an extension of a company’s online presence, so it is unsurprising to find that consumers expect a professional business website to be complemented by domain name specific email addresses.

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