Feeds

BT savaged for 'poorly run' free flights promo

Tut, tut

  • alert
  • submit to reddit

Top three mobile application threats

BT's handling of a "free flights" promotion, used to plug its broadband service, has been savaged by the UK's advertising watchdog, which upheld four separate complaints from 11 hacked-off punters.

In May last year BT began giving away free flights to destinations in Europe and the US, including Barcelona, Boston and New York. The six-week offer was open to new customers signing up to its consumer broadband products.

But it soon became clear that all was not well, with reports that some punters hadn't received the flights they wanted.

A decade or so after Hoover was all but massacred for its infamous botched free-flight offer, there were fears that BT could be heading the same way. The telco admits it did suffer a backlog of orders but insists everyone who wanted a flight got one.

Despite those assurances, a number of people who took up the offer complained that it was poorly administered, with flight vouchers and details failing to arrive within the 28-day delivery period. Others claimed that the offer was misleading because they couldn't choose when or where they wanted to travel.

Today, the Advertising Standards Authority (ASA) upheld those complaints and also ripped into BT and Cheshire-based MKM Marketing & Promotions Ltd, which operated the scheme, for underestimating the response from customers.

Overall, today's ruling from the ad watchdog points to a scheme that misled punters and was poorly run.

A spokesman for the UK's dominant fixed line telco - which is still facing an investigation by the ASA and trading standards concerning an "Advent Calendar" promotion - said the company accepted the ASA's findings and would learn from its mistakes. ®

Related stories

BT in broadband free flight promo
OFT rattles sabre over 'free flights' web offer
Trading Standards, ASA confirm BT 'Advent Calendar' probe
BT denies fiddling prices on Advent Calendar sales promo

Top three mobile application threats

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.