Feeds

OFT rattles sabre over 'free flights' web offer

Fones4Free must withdraw 'misleading' promotion

  • alert
  • submit to reddit

Internet Security Threat Report 2014

A UK website flogging mobile phones is facing legal action from the Office of Fair Trading (OFT) for failing to pull a misleading "free flights" promotion.

The Advertising Standards Authority (ASA), which has requested the intervention of the OFT, claims Fones4Free.com's "free flights" promo requires punters to pay taxes and other charges. Because of these charges, the ad watchdog claims the offer is misleading.

While the "free flights" promo - which has been running for the last four months - has been removed from poster and banner ads, the ASA claims it is still available via the Fones4Free.com website. The ASA has called in the OFT because it has failed to win any assurances from Fones4Free.com that the deal will be pulled.

Said Christopher Graham, head of the ASA: "Despite repeated attempts to contact the advertiser and remedy the situation, Fones4Free.com have failed to co-operate with the ASA. Consumers could be misled by this type of 'free' promotion which omits compulsory taxes and charges.

"By referring to its legal backstop power of the OFT the ASA has underlined its commitment to maintaining the highest standards in advertising regulation and making sure advertisers comply with the Codes."

The OFT has agreed to consider taking action against Fones4Free.com. No one at Fones4Free.com was available for comment at the time of writing. ®

Related stories

Domain slammer promises to turn over new leaf
Punters warned over 'matrix' web scam
Trading Standards, ASA confirm BT 'Advent Calendar' probe
V Two One told to pull 'UK's cheapest ISP' claim

Internet Security Threat Report 2014

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.