Tiscali UK has unveiled a nationwide ad campaign in the national press to plug a series of New Year deals for its broadband and internet services.

The ever increasing competitive market is cited as the main reason for the price cuts, with the ISP keen to hang on to existing customers and attract new ones.

As a result, existing broadband subscriber are being offered the chance to upgrade to a faster service for free (150k customers will be upgraded to 256k, 256k to 512k and 512k to 1mb) while dial-up users are to have their service speeded-up.

Using "Tiscali Accelerator", the software boosts dial-up connections by "cleverly compressing web pages as you surf, enabling you to browse the web at least three times faster than normal".

Tiscali UK - which has 1.7m internet customers including more than 350,000 broadband subscribers - is also launching a capped 1Mb service (2GB limit) for £15.99 a month. Its uncapped 1Mb service costs £24.99 a month.

Said Tiscali UK's internet boss, Steve Horley: "A year ago, we launched broadband for the price of dial up at £15.99 and had phenomenal success. A year later we are still the only service provider offering broadband nation-wide at this price." ®

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