Feeds

Stelios eyes Europe for easyMobile service

Germany, Greece and the Netherlands get the look

  • alert
  • submit to reddit

Boost IT visibility and business value

EasyMobile - the yet-to-be-launched discount mobile phone outfit headed by serial entrepreneur Stelios Haji-Ioannou - could be prepared to launch its service in Europe, according to the Financial Times.

EasyMobile, which is run by Danish telecoms outfit, TDC, based on a wholesale service from T-Mobile under the Easy brand, is due to be launched in the UK in March.

However, the man behind no-frills airline easyJet has also agreed to partner TDC in a dozen European countries. And now it seems that Germany, Greece and the Netherlands have been singled as possible targets for expansion.

Although easyMobile is keen to expand its business in Europe, Haji-Ioannou told the financial paper that the company's main priority was the UK.

In November, Easy Group confirmed that T-Mobile would be its network operator in the UK for the easyMobile service. At this stage it remains unclear whether T-Mobile would partner easyMobile in other European markets.

According to the blurb, the easyMobile service is based on a simple business premise: "affordable pricing schemes on an easy-to-use web-based customer interface".

A similar discount mobilephoneco launched by TDC in Denmark has seen its market share jump to ten per cent in just four years. ®

Related stories

easyMobile set for March launch
Stelios to hop into bed with T-Mobile
Stelios confirms no-frills mobile outfit
Stelios preps launch of easyMobile

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Trans-Pacific: Google spaffs cash on FAST undersea packet-flinging
One of 6 backers for new 60 Tbps cable to hook US to Japan
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.