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Tesco claims 500,000 mobile sign-ups

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Designing a Defense for Mobile Applications

Tesco has signed up 500,000 subscribers for its UK mobile phone service, just 14 months after setting up in business.

The UK supermarket giant is what is called a mobile virtual network operator (MVNO): it manages the customer relationships and billing, while the infrastructure and network is supplied by someone else - in this case, mmO2.

The UK's best-known MVNO is Virgin Mobile, with 4.5m customers, which runs on T-Mobile's network. It may take Tesco some time to catch up - but it has enormous distribution muscle through its shops. It also has enormous traffic for its website - Tesco is the UK's biggest etailer.

mm02 has a similar joint-venture in Germany, with Tchibo, a coffee chain. Through its retail partners, mmO2 targets lower spending pre-paid customers. ®

Related stories

mmO2 ups sales forecasts
Tesco touts broadband for the masses
Tesco Mobile cuts tariffs
mmO2 hunts prepaids with German coffee chain
Tesco Mobile hits the streets

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