Feeds

Let's play the Magic Quadrant game

Games for all

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

What do the following have in common?

Oracle and Microsoft but not IBM? PeopleSoft and SAP but not Siebel? SAS but not Teradata? Business Objects and Crystal but not Cognos or ReportNet, and Hyperion but not Brio? Applix and QlikTech but not Temtec? Microstrategy and ProClarity but not Actuate? Spotfire and Arcplan but not Hummingbird?

Now, these are not separate questions. So, to summarise: what do Oracle, SAP, PeopleSoft, SAS, Microsoft, Business Objects, Crystal, Hyperion, Applix, QlikTech, Microstrategy, ProClarity, Spotfire and Arcplan all have in common that the others (any others) do not?

1. If you have managed to come up with some extremely convoluted, specialised definition that exactly includes these vendors and nobody else then congratulations, you're a better man than I am, Gunga Din, but no points I'm afraid.

2. If you have given up in despair and concluded that there is no conceivable relationship that exactly defines these vendors then - well done, only 5 points but you are absolutely correct – there is no conceivable way that this is a sensible list.

3. For 10 points you must have cheated or you are an avid fan of Gartner Magic Quadrants since these vendors represent the suppliers that appear on the "Gartner Business Intelligence Platform Magic Quadrant" as of April 2004.

Now, in the days when I was a salesman I was taught never to slag off the competition; but this is ridiculous. Cognos isn't a BI platform? Actuate isn't? And some of these others are? And how do you justify comparing Applix with SAS? That's nuts.

Of course, to an extent, that is the beauty of the Magic Quadrant: everyone gets to be a winner. If you are a leader or a visionary, that's great. If you are a challenger then, by definition, you also have the ability to execute.

The only potential losers are those that can't execute and have breadth of capability ("completeness of vision") either – by rights you would say that anything falling into the last category was absolutely hopeless – but, oh no, they are "niche" players, regardless of whether that is how they see themselves or not. I mean, let's be clear here: Applix and QlikTech are labelled niche players in this quadrant but Spotfire (which historically has been much more focused on niche markets that than these two – it's changing now, but that's a different story) is not.

The Magic Quadrant is a great marketing tool: it makes everyone look like a winner. While this suggests that it actually has very little intrinsic value, the fundamental problem is that it does not compare apples with apples and, worse, it leaves out some of the apples altogether.

This prompts another question for our Christmas Quiz: how many users actually pay attention to Magic Quadrants like this, when it is patently obvious that major vendors have been omitted? And if customers can see through it, then of what value is it? Answers on a postcard please.

© IT-Analysis.com

Related stories

Enterprise software faces 50 per cent price hike
Can the new Symantec make merging look easy?
How MS will end the Dell - Intel love-in

Secure remote control for conventional and virtual desktops

More from The Register

next story
Why has the web gone to hell? Market chaos and HUMAN NATURE
Tim Berners-Lee isn't happy, but we should be
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.