Feeds

$5bn market to sort wireless hodgepodge

Mobile management for SMEs

  • alert
  • submit to reddit

Intelligent flash storage arrays

There's a $5bn market for anybody who can help smaller companies manage their wireless and mobile hardware, says Strategy Analytics in a new report.

"Managing a hodgepodge of wireless devices as fully administered extensions of a company's IT fabric is a daunting proposition," observes author Cliff Raskind, summarising his findings.

The report, "Market Outlook: Strategic Perspectives on Enterprise Mobile Device Management," says the issue "will be most acute for smaller businesses, less able to exercise control over a growing population of network-hungry devices as diverse as the individuals who purchased them."

This report also highlights opportunities available to mobile operators and MDM (mobile device management) players such as Sybase's iAnywhere (formerly Xcellenet Afaria) that can effectively remove the device management barrier to wireless adoption "by addressing an expanded scope of IT concerns."

Beyond patching application software and configuring device settings OTA (over-the-air) potential showstoppers include "the inability to lockdown a device in the event it is lost or stolen, or remotely enforce data encryption, synchronisation and/or backups," says the report.

The operators can also score, says the report, by helping users thread their way through billing options. Today's user will have to personally manage a switch from the GSM network to the local WiFi hotspot, and again, when moving back into their office, the switch to their own office LAN.

Raskind says the MDM market, now dominated by software licensing, is poised to grow ten-fold by 2010 into a $5bn global market dominated by managed services.

"Early enterprise adoption of mobility has either been the result of proactive, well considered strategies granting wireless access to process workers, or reactive short term measures in response to the uncoordinated purchases of wireless devices by knowledge workers," he summarised. "In both cases, IT managers have to make critical policy decisions to protect the integrity of enterprise IT services."

The problem, Raskind believes, is that with PCs, it's very clear who owns the device. With mobile and wireless, these policy decisions are not helped by the "unclear lines of device ownership - and the mobility inherent in wireless devices."

Some of the strategies available to larger outfits are pretty sophisticated, but the opportunities lie elsewhere. "The market will ultimately be lead by SME's seeking competitive advantage and cost reduction by leveraging less expensive smartphones and personal productivity solutions like email available from operators," he said.

What he calls an "under-served SME segment" will provide greater opportunities for operators in terms of service differentiation in the form of customer support and network-centric MDM tasks like least-cost routing and device lockdown. "However, the SME market will not be without challenges, as IT comes under increasing pressure to accommodate users who 'self-fulfill' with their own open OS smartphones."

Here, successful operator differentiation must enable smaller businesses to uniformly manage a heterogeneous assortment of devices - one-in-three of which will be purchased outside of the operator's portfolio, Raskind believes.

© NewsWireless.Net

Related stories

Nokia makes play for mobile content
Official: crackers have broken into GPRS billing
Operators wake up to mobile enterprise needs

Intelligent flash storage arrays

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.