Feeds

$5bn market to sort wireless hodgepodge

Mobile management for SMEs

  • alert
  • submit to reddit

New hybrid storage solutions

There's a $5bn market for anybody who can help smaller companies manage their wireless and mobile hardware, says Strategy Analytics in a new report.

"Managing a hodgepodge of wireless devices as fully administered extensions of a company's IT fabric is a daunting proposition," observes author Cliff Raskind, summarising his findings.

The report, "Market Outlook: Strategic Perspectives on Enterprise Mobile Device Management," says the issue "will be most acute for smaller businesses, less able to exercise control over a growing population of network-hungry devices as diverse as the individuals who purchased them."

This report also highlights opportunities available to mobile operators and MDM (mobile device management) players such as Sybase's iAnywhere (formerly Xcellenet Afaria) that can effectively remove the device management barrier to wireless adoption "by addressing an expanded scope of IT concerns."

Beyond patching application software and configuring device settings OTA (over-the-air) potential showstoppers include "the inability to lockdown a device in the event it is lost or stolen, or remotely enforce data encryption, synchronisation and/or backups," says the report.

The operators can also score, says the report, by helping users thread their way through billing options. Today's user will have to personally manage a switch from the GSM network to the local WiFi hotspot, and again, when moving back into their office, the switch to their own office LAN.

Raskind says the MDM market, now dominated by software licensing, is poised to grow ten-fold by 2010 into a $5bn global market dominated by managed services.

"Early enterprise adoption of mobility has either been the result of proactive, well considered strategies granting wireless access to process workers, or reactive short term measures in response to the uncoordinated purchases of wireless devices by knowledge workers," he summarised. "In both cases, IT managers have to make critical policy decisions to protect the integrity of enterprise IT services."

The problem, Raskind believes, is that with PCs, it's very clear who owns the device. With mobile and wireless, these policy decisions are not helped by the "unclear lines of device ownership - and the mobility inherent in wireless devices."

Some of the strategies available to larger outfits are pretty sophisticated, but the opportunities lie elsewhere. "The market will ultimately be lead by SME's seeking competitive advantage and cost reduction by leveraging less expensive smartphones and personal productivity solutions like email available from operators," he said.

What he calls an "under-served SME segment" will provide greater opportunities for operators in terms of service differentiation in the form of customer support and network-centric MDM tasks like least-cost routing and device lockdown. "However, the SME market will not be without challenges, as IT comes under increasing pressure to accommodate users who 'self-fulfill' with their own open OS smartphones."

Here, successful operator differentiation must enable smaller businesses to uniformly manage a heterogeneous assortment of devices - one-in-three of which will be purchased outside of the operator's portfolio, Raskind believes.

© NewsWireless.Net

Related stories

Nokia makes play for mobile content
Official: crackers have broken into GPRS billing
Operators wake up to mobile enterprise needs

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.