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Amazon UK has entered the DVD rental business in a bid to cash-in on this growing sector of the entertainment industry.

For £7.99 a month, subscribers can have two movies at home at one time, with a total of four DVD rentals a month. For £9.99 per month, film buffs can hang on to three movies at home with a total of six DVD rentals a month.

The movies are posted to them free of charge from a list of DVDs punters want to see. Once they return a movie, the next on the list is sent.

Said Robin Terrell, Amazon.co.uk's country manager: "Our new DVD rental programme offers customers yet another convenient way to enjoy Amazon.co.uk's deep selection and unparalleled online experience. Since we already have their payment and billing information, the millions of existing Amazon.co.uk customers can sign up for the programme with just one click." ®

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UK DVD rental firms merge

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