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'Pukka celeb' to front Madasafish ad

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Madasafish.com is hiring a "pukka celebrity" to star in a TV commercial plugging its new broadband service.

David Laurie, boss of Brightview Group -owned ISP, is keeping the exact details of the celeb under wraps because of "contractual" reasons. However, he did reveal the star was a funny man.

The TV ads will plug Madasafish's £17.99 a month ADSL service and air for the first time on Christmas Day. The offer also includes a free modem, free connection and no download restrictions.

Elsewhere, Exeter-based ISP Eclipse Internet has doubled the maximum boost speed of its FLEX Broadband range by introducing two new services - FLEX Broadband Home 2000 and FLEX Broadband Business 2000. The ISP has also cut the cost of its 1Mbps unlimited FLEX Broadband service by 20 per cent.

Last month Eclipse unveiled a 2Mbps capped broadband service for the entry-level price of £14.99 a month. The service, which enables punters to buy more time online depending on their usage, was described as being "similar to the German Autobahn". Which is nice. ®

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