V Two One told to pull 'UK's cheapest ISP' claim
Print storyISP stands firm
Posted in Telecoms, 7th December 2004 11:40 GMT
See what The Register's experts have to say on application security
V Two One, the Surrey-based ISP, has been asked to ditch an advertising slogan after a punter complained it was misleading.
The Advertising Standards Authority (ASA) wrote to V Two One at the end of last month requesting an "assurance to remove [its] claim: "The UK's cheapest ISP - Guaranteed."
The matter will be resolved on an informal basis if the ISP complies, the ad watchdog says.
However, V Two One stands by its claim and has written to the ASA saying that, at the time of going to press, its claim was accurate. V Two One is still waiting to hear back from the ASA.
In September, V Two One announced that it was switching around 4,000 broadband subscribers onto Telefonica UK's DSL platform to reduce costs and improve service.
Despite assurances that any disruption to the service would be "absolutely minimal", V Two One has admitted that the move did not go smoothly. The problems are now understood to be almost resolved. ®
Related stories
V Two One ditches BT
UK Internet awards nominees named
Wanadoo comes a cropper for 'full speed' broadband ad
BT coughs to broadband ad blunder
See what The Register's experts have to say on application security
Can Outsiders Enhance Exchange?
The future of SaaS and IT infrastructure management
Solving on-premise email challenges with on-demand services
The business case for application security
Reducing messaging and web security costs with managed services
Win a Samsung C6625!
Is your cameraphone an oxymoron?
Reg Mobile and Wireless newsletter is go! go! go!
Sign up, sign up for The Register IT security newsletter