Feeds

Sun begs partners to sell more Opteron servers

Sell 25, get 1 free

  • alert
  • submit to reddit

Application security programs and practises

If you're part of Sun Microsystems' $80bn customer base, look out. The company today kicked off a new partner program for its Opteron servers that it hopes will see salespeople being more aggressive than ever with x86 kit.

Sun has started the Solar Edge Elite program for its numerous channel partners. The new scheme offers free Opteron servers to partners that can move certain amounts of gear and free training. Sun is hoping that the program will help it sell Opteron servers into existing customer accounts instead of just targeting x86 accounts currently owned by the likes of Dell, HP and IBM.

During a conference call with its partners, Sun acknowledged that Opteron server sales might not carry the same margins as the SPARC sales. Sun staffers, however, encouraged partners to sweeten deals by working subscription pricing models that include both hardware and software. Sun has been experimenting with distributing the cost of Opteron server/software bundles over three years and hopes partners may be able to extend this model.

Sun, in tandem with its partners, hopes to sell 40,000 Opteron-based servers over the next year to its customer base. It has targeted a set list of customers in the EDA, mechanical/engineering and commercial markets as key opportunities.

The Solar Edge Elite program is the fourth such plan in Sun's Elite partner line. Existing programs are in place for partners that make large data center, storage and software sales. Partners that meet the new Opteron requirements will get a free Opteron server for every 25 systems they sell. Partners that meet even higher levels of requirements will receive both a two-processor V20z and four-processor V40z server for every 25 systems they sell. This plan runs through April, after which Sun will change the offer to one free box for every 100 sold.

Sun will also give partners access to large numbers of demo systems, if they have a big potential deal depending on such a trial.

Overall, these new sales tactics from Sun are part of its effort to become a serious player in the x86 market. Sun is betting that it can ship large numbers of Opteron boxes with both Solaris x86 and Linux. These types of sales would be key to revitalizing Sun's stagnant server business, which has been almost solely focused on Solaris/SPARC systems.

Sun executives made no mention of when an expected new line of Opteron servers will be available or how they might be included in the Solar Edge Elite program. We'll be sure to keep on pressing for this information. ®

Related stories

Dell eclipses Sun in server sales
How MS will end the Dell - Intel love-in
Intel is killing Itanium one comment at a time
It's do or die time for Sun and Solaris x86

Eight steps to building an HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.