A new discount mobile telephone business from the man behind no-frills airline easyJet is set to open for business next March following confirmation today that T-Mobile is to be the network operator for easyMobile service.

The mobile service is to be run by Danish telecoms outfit - TDC - based on a wholesale service from T-Mobile. Stelios Haji-Ioannou is lending the operation his company's "easy" brand.

Said Henning Vest, president of TDC Mobile International: "The agreement with T-Mobile gives us an excellent opportunity to provide mobile telephony to British customers based on the Telmore [that's the discount mobilephoneco in Denmark] concept, which essentially is simple: affordable pricing schemes on an easy-to-use web-based customer interface.

"The concept has proven highly successful in Denmark, where it in only four years time has gained a 10 per cent market share," he added.

Frank Rasmussen - the founder of Telmore - has already been named chief exec of easyMobile in the UK. The new venture also has the opportunity to extend the easyMobile business into 12 countries in Europe following a deal signed in August.

T-Mobile said the wholesale deal would result in further growth for the business capitalising on its existing network investment. ®

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