The Register® — Biting the hand that feeds IT

easyMobile set for March launch

T-Mobile confirmed as network operator

Tune into our application security webcast, click here

A new discount mobile telephone business from the man behind no-frills airline easyJet is set to open for business next March following confirmation today that T-Mobile is to be the network operator for easyMobile service.

The mobile service is to be run by Danish telecoms outfit - TDC - based on a wholesale service from T-Mobile. Stelios Haji-Ioannou is lending the operation his company's "easy" brand.

Said Henning Vest, president of TDC Mobile International: "The agreement with T-Mobile gives us an excellent opportunity to provide mobile telephony to British customers based on the Telmore [that's the discount mobilephoneco in Denmark] concept, which essentially is simple: affordable pricing schemes on an easy-to-use web-based customer interface.

"The concept has proven highly successful in Denmark, where it in only four years time has gained a 10 per cent market share," he added.

Frank Rasmussen - the founder of Telmore - has already been named chief exec of easyMobile in the UK. The new venture also has the opportunity to extend the easyMobile business into 12 countries in Europe following a deal signed in August.

T-Mobile said the wholesale deal would result in further growth for the business capitalising on its existing network investment. ®

Related stories

Stelios to hop into bed with T-Mobile
Stelios confirms no-frills mobile outfit
Stelios preps launch of easyMobile

Join our expert panel in discussing application security

Don’t Miss

Win a Samsung C6625!

Reg Lucky Draw Windows Mobile handsets up for grabs

Palm_Pre_001_SMIs your cameraphone an oxymoron?

Pic Review iPhone 3G v iPhone 3GS v Palm Pre

Reg black vulture logoReg Mobile and Wireless newsletter is go! go! go!

Site news Email-tasm

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes