Feeds

Stelios to hop into bed with T-Mobile

Serial entrepreneur plans discount mobilephoneco

  • alert
  • submit to reddit

Best practices for enterprise data

The launch of a new discount mobile phone service from serial entrepreneur Stelios Haji-Ioannou could be just weeks away according to the Financial Times. It reports that T-Mobile and Stelios' Easy Group are set to ink a deal within the next fortnight or so that would see the Deutsche Telekom's mobile division provide a wholesale mobile service for Stelios' latest venture.

In August, Easy Group confirmed plans to team up with Danish telecoms outfit - TDC - to launch a low-price mobile phone outfit in the UK with the option to roll-out the service in a further 12 European countries. While TDC will work the front end dealing with punters, billing and marketing under the Easy brand, Stelios needed a mobile phone operator to provide the network. It now looks like T-Mobile is prepared to hop into bed with the other two to complete this mobile menage a trois.

According to analysts Strand Consult, Easy Mobile will be a British copy of the "very successful Danish discount mobile service provider Telmore", which is owned by TDC. Set up in 2001, Telmore's success is based on the fact that it kept things simple. It only sold SIM cards (not handsets) and customers bought and paid for their mobile minutes and SMS messages online. Payments were made via credit card or bank account and customers can only use the available minutes on their accounts.

Said Strand Consult: "The results were tremendous. In just three years Telmore acquired nearly 500,000 customers out of a total market of just 4.7 million mobile customers - a market share of 11 per cent, almost double Virgin Mobile's UK results after five years."

According to the experts, Telmore's success is based on low prices and simple tariffs - something Stelios wants to replicate in the UK. ®

Related stories

Stelios confirms no-frills mobile outfit
Stelios preps launch of easyMobile
Ryanair, Stelios in telecoms departure

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?