Feeds

Stelios to hop into bed with T-Mobile

Serial entrepreneur plans discount mobilephoneco

  • alert
  • submit to reddit

New hybrid storage solutions

The launch of a new discount mobile phone service from serial entrepreneur Stelios Haji-Ioannou could be just weeks away according to the Financial Times. It reports that T-Mobile and Stelios' Easy Group are set to ink a deal within the next fortnight or so that would see the Deutsche Telekom's mobile division provide a wholesale mobile service for Stelios' latest venture.

In August, Easy Group confirmed plans to team up with Danish telecoms outfit - TDC - to launch a low-price mobile phone outfit in the UK with the option to roll-out the service in a further 12 European countries. While TDC will work the front end dealing with punters, billing and marketing under the Easy brand, Stelios needed a mobile phone operator to provide the network. It now looks like T-Mobile is prepared to hop into bed with the other two to complete this mobile menage a trois.

According to analysts Strand Consult, Easy Mobile will be a British copy of the "very successful Danish discount mobile service provider Telmore", which is owned by TDC. Set up in 2001, Telmore's success is based on the fact that it kept things simple. It only sold SIM cards (not handsets) and customers bought and paid for their mobile minutes and SMS messages online. Payments were made via credit card or bank account and customers can only use the available minutes on their accounts.

Said Strand Consult: "The results were tremendous. In just three years Telmore acquired nearly 500,000 customers out of a total market of just 4.7 million mobile customers - a market share of 11 per cent, almost double Virgin Mobile's UK results after five years."

According to the experts, Telmore's success is based on low prices and simple tariffs - something Stelios wants to replicate in the UK. ®

Related stories

Stelios confirms no-frills mobile outfit
Stelios preps launch of easyMobile
Ryanair, Stelios in telecoms departure

Secure remote control for conventional and virtual desktops

More from The Register

next story
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
Shades of Mannesmann: Vodafone should buy T-Mobile US
Biting the bullet would let Blighty-based biz flip the bird at AT&T
Net neutrality fans' joy as '2.3 million email' flood hits US Congress
FCC invites opinions in CSV format, after Slowdown day 'success'
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.