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PlusNet sponsors Sheffield Wednesday

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PlusNet is forking out a six-figure sum to sponsor Sheffield Wednesday football club. From next June the PlusNet name will be plastered on the front of players' shirts in a two-year deal between the Sheffield-based ISP and the division League One football club.

Financial details were not released but the companies say that the tie-up brings together "two significant Sheffield businesses which have achieved success at a national level".

PlusNet boss Lee Strafford said it has been an "exciting year" for the ISP which floated on AIM in July and now boasts more than 80,000 broadband punters.

"This is the icing on the cake," he said.

Separately, PlusNet has unveiled a business broadband range aimed at SMEs and teleworkers. Prices start at £19.99 a month (ex VAT).

This week PlusNet launched a crackdown on some 250 broadband hogs it reckons are abusing its service.

It told punters in an email: "It has been identified that a small proportion of our Broadband customers (less than 0.3 per cent) are using a significant amount of the available capacity (around 10 per cent). You are within the 0.3 per cent of customers identified above, which means that so far, the platform's configuration has allowed you to use a disproportionate amount of the available capacity."®

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