Feeds

Vodafone to splurge £100m on 3G launch

This has got to work

  • alert
  • submit to reddit

SANS - Survey on application security programs

Vodafone is set to roll out its 3G service this week, a £22bn gamble it cannot afford to lose. The company will spend £100m on marketing and advertising to support the launch, a fraction of the amount it forked out for the spectrum licence.

After frenzied bidding in 1999, Vodafone paid £14bn for the right to operate third generation mobile services in various European countries. Since then, it has spent an additional £8bn on infrastructure roll-out and R&D, taking the total investment to over £22bn.

CEO Arun Sarin said the company will announce ten new handsets from six manufacturers later this week. He aims to have 350,000 customers signed up to the service in the next four to five months.

The company is betting on the content deals it has signed with Disney, Sony and the Premier League to give it the edge as all the major operators, except O2, ready their 3G offerings before Christmas. However, details on the scope of the launch are still sketchy, as the company kept details of the pricing structure and network coverage to itself.

The company is trying not to over-hype prospects for the launch, with Sarin aiming most of his efforts at persuading existing customers to upgrade, the Financial Times reports. It also reports concern in the analyst community that a price war could begin with 3 over call charges.

The company certainly has a lot riding on the launch. An unnamed analyst told The Observer this Sunday: "If it doesn't work out, the company is toast." ®

Related stories

3 lines up three phones from Motorola
Get down and rock via 3G
Orange Mobile Office 3G data card

3 Big data security analytics techniques

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.