Feeds

Sage buys business intelligence firm

Good news for New Media Spark - remember them?

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Sage has bought IntelligentApps Holdings Ltd for an undisclosed sum.

IntelligentApps makes business intelligence software. The two firms have been working together for a year selling a Sage-branded version of their product called Sage BI to mid-market customers.

Gavin May, business development director at Sage, said: "The acquisition of IntelligentApps is a further step in Sage's strategy to provide our customers with key technologies and specialised software that integrates to their existing Sage accounting and CRM software."

IntelligentApps, he said, had developed a state of the art set of products that can extract data from accounting, CRM or other systems to provide a powerful management dashboard for business users and a product set that will at last truly deliver on the promise of "business intelligence to the masses".

IntelligentApps is part-owned by investment group NewMedia SPARK which was a poster child for dotcom exuberance. The firm made a swathe of high profile investments between 1999 and 2000 when prices were at their highest point. In early 2000 it invested more than £800,000 in Swedish start-up funplanet.com to pay for a UK launch. It also paid £1m for a minority stake in B2B site travelstore.com. As sentiment drained away from the dot-com sector NMS was left with an expensive portfolio of investments in dubious dotcoms.

But among the dross was also some pearls, Now the VC firm is starting to cash in. Its first major exit of an early stage firm was the sale of Pricerunner, the comparison shoppping site, to ValueClick in August for $36m.

Charles Berry, director at New Media SPARK, told The Register: "We've had a number of exits, Pricerunner was the most high profile. There has definitely been a change in the market, there are more opportunities for new investment and for combining our existing investments." He also noted it was about different kinds of deals - IntelligentApps worked with Sage for a year before they were convinced enough to buy them.

Berry said this was partly the natural VC cycle - investments take five years or so to mature - and partly the realities of the market. He believes the sale of Pricerunner demonstrates the increased US appetite for investment in European technology firms.

Following the Pricerunner sale NMS rejigged the board, moving Andrew Carruthers from MD to CEO. It also saw the departure of non-executive directors John Maples and Tony Sarin. Speaking at the time Tom Teichman, chairman of NMS, thanked them for their help "during an extended period of turbulence in the technology sector." ®

Related stories

New Media Spark wins German bid battle
Thomson rids itself of Marketeye.com
Cash Register: 15-21 Feb 2000
Cash Register: Jan 4-31, 2000

Providing a secure and efficient Helpdesk

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.