Feeds

Relentless EMC eats up one more SMB storage player

Allocity taken

  • alert
  • submit to reddit

Intelligent flash storage arrays

With little fanfare, EMC has picked up another minor player in the SMB storage software market by pulling Allocity to its side.

EMC sealed the deal for Allocity on Oct. 22 but made no public mention of the deal. Byte and Switch first broke word of the move, placing the acquisition cost at close to $10m. EMC has now confirmed the buy but won't say if the $10m figure is accurate.

Allocity specializes in making storage software for customers running Microsoft Exchange on EMC's Clarrion hardware. Allocity's Live!Ex product plugs into Exchange System Manager (ESM) and handles tasks such as freeing up more storage space for users and backing up data. The idea is to let the software perform functions on its own without needing administrator attention.

Last month, EMC picked up Dantz - another storage software maker aimed at SMBs - for $50m.

These two recent buys have no doubt caught rivals' attention, as EMC looks to expand past its large business roots. It has been acquiring companies of all shapes and sizes for the past two years, but seems to be dead focused on the SMB market of late. This strategy makes particular sense given the success EMC has enjoyed by partnering with Dell on lower-end storage systems. ®

Related stories

IBM advances in storage arms race
EDS allies with Cisco, Dell, EMC, MS and Sun
Software gains plump EMC's Q3
EMC makes run for SMBs with Dantz buy

Choosing a cloud hosting partner with confidence

More from The Register

next story
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
NASA launches new climate model at SC14
75 days of supercomputing later ...
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Cloud unicorns are extinct so DiData cloud mess was YOUR fault
Applications need to be built to handle TITSUP incidents
BOFH: WHERE did this 'fax-enabled' printer UPGRADE come from?
Don't worry about that cable, it's part of the config
Stop the IoT revolution! We need to figure out packet sizes first
Researchers test 802.15.4 and find we know nuh-think! about large scale sensor network ops
DEATH by COMMENTS: WordPress XSS vuln is BIGGEST for YEARS
Trio of XSS turns attackers into admins
SanDisk vows: We'll have a 16TB SSD WHOPPER by 2016
Flash WORM has a serious use for archived photos and videos
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?