Feeds

Relentless EMC eats up one more SMB storage player

Allocity taken

  • alert
  • submit to reddit

HP ProLiant Gen8: Integrated lifecycle automation

With little fanfare, EMC has picked up another minor player in the SMB storage software market by pulling Allocity to its side.

EMC sealed the deal for Allocity on Oct. 22 but made no public mention of the deal. Byte and Switch first broke word of the move, placing the acquisition cost at close to $10m. EMC has now confirmed the buy but won't say if the $10m figure is accurate.

Allocity specializes in making storage software for customers running Microsoft Exchange on EMC's Clarrion hardware. Allocity's Live!Ex product plugs into Exchange System Manager (ESM) and handles tasks such as freeing up more storage space for users and backing up data. The idea is to let the software perform functions on its own without needing administrator attention.

Last month, EMC picked up Dantz - another storage software maker aimed at SMBs - for $50m.

These two recent buys have no doubt caught rivals' attention, as EMC looks to expand past its large business roots. It has been acquiring companies of all shapes and sizes for the past two years, but seems to be dead focused on the SMB market of late. This strategy makes particular sense given the success EMC has enjoyed by partnering with Dell on lower-end storage systems. ®

Related stories

IBM advances in storage arms race
EDS allies with Cisco, Dell, EMC, MS and Sun
Software gains plump EMC's Q3
EMC makes run for SMBs with Dantz buy

Eight steps to building an HP BladeSystem

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
THUD! WD plonks down SIX TERABYTE 'consumer NAS' fatboy
Now that's a LOT of porn or pirated movies. Or, you know, other consumer stuff
EU's top data cops to meet Google, Microsoft et al over 'right to be forgotten'
Plan to hammer out 'coherent' guidelines. Good luck chaps!
US judge: YES, cops or feds so can slurp an ENTIRE Gmail account
Crooks don't have folders labelled 'drug records', opines NY beak
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
FLAPE – the next BIG THING in storage
Find cold data with flash, transmit it from tape
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.