Feeds

UK.biz urged to get online

That's where 76% of consumers are looking

  • alert
  • submit to reddit

Boost IT visibility and business value

Companies are being urged to set up their own website if they are to take advantage of the 76 per cent of consumers who prefer to search for businesses on the internet, according to research by web hosting and domain name company easily.co.uk. The findings show that the internet has replaced business directories as the first port of call for consumers trying to find a business.

Accordingly, the company is warning small businesses that they risk jeopardising their future if they ignore the potential of the world wide web. Only 18 per cent of the 1,500 consumers polled relied on business directories such as the Yellow Pages and Thomson, with a further 6 per cent using directory inquiries.

Johnathan Robinson, director of business development at Easily, said: "These findings show that as the UK continues to embrace the internet, companies without a web presence will miss out on a significant number of sales leads. This need not be expensive. The benefits on offer far outweigh the small cost, and these days you can easily create an inexpensive and professional website."

UK businesses already on the net will also be pleased with the news that four out of five British consumers prefer to do their shopping on UK-based sites. This revelation - released by domain name firm Nominet - shows that reasons behind such parochial shopping habits stem from easier communication between the customer and the firm. 47 per cent of respondents were reassured that they could contact a UK company by other means.

Also, 34 per cent feel more comfortable purchasing from British sites as they are expected to adhere to UK trade laws.

Lesley Cowley, managing director at Nominet UK, said: "This highlights the importance, even for multinational companies, to have a localised domain name and the brand value attached for businesses competing for a share of fast-growing e-commerce revenues. Clearly the golden rule of 'think global, act local' is more than just a business cliché."

Copyright © 2004, Startups.co.uk logo

Related stories

Small.biz left standing in ecommerce gold rush
Sage rebadges CRM for smaller biz
Timico snaps up Atlas Internet

Maximizing your infrastructure through virtualization

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.