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Sage rebadges CRM for smaller biz

ACCPAC acquisition digested

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Sage is releasing its mid-market CRM product created through the acquisition of ACCPAC earlier this year. The product, Sage CRM Mid-Market edition, was previously available in the UK as ACCPAC CRM.

The software is available in a shrink-wrapped box from today but Sage is more excited about the hosted version which will be available in the first quarter of next year. Because it will be available to either deploy internally or as a web service hosted remotely they claim it will tempt more customers to try CRM for the first time.

Gerry Carr, marketing manager at Sage, told The Register: "The unique features - that it can be hosted externally or deployed in-house, and that you can switch between the two quite easily will make it more attractive to entry level customers." The hosted version means you can effectively "try-before-you-buy".

Carr believes the market will continue to grow. He said: "Penetration is only just beginning at the lower level. We are seeing companies that four or five years ago we would never have considered as targets."

Richard Bee, head of CRM at Sage, agreed. He told the Register: "The market is growing and will continue to grow even faster. In the UK, for the mid-market we see growth of 10 per cent." ®

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