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Carphone unveils bundled broadband

'Straightforward' apparently

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The Carphone Warehouse is stepping up the pressure on BT with a new bundled voice and broadband offer for under £20 a month.

TalkTalk Broadband gives punters uncapped 512k ADSL (with no set-up fees and a free modem) plus free evening and weekend phone calls. Calls to other TalkTalk customers are also free.

The decision by The Carphone Warehouse to bundle a voice and broadband offer in one competitive package is likely to increase the heat on BT Retail which is seeing its traditional voice customer base attacked by rival operators such as Centrica and Tele2.

But although the rival telco insists it wants its service to be as "straightforward as possible" that's not quite the case since anyone wanting to sign-up to the £19.99 a month offer must also have to subscribe to the TalkTalk phone service. Signing up to The Carphone Warehouse's broadband service alone will cost punters £21.99 a month.

Said chief exec, Charles Dunstone: "Our customers have been demanding a broadband service for a while now and it's only right that we provide them with one that offers the highest possible quality with no download caps, at the lowest possible price. TalkTalk voice offers customers the best possible value through free calls and a guarantee to always be cheaper than BT."

In the 20 months since The Carphone Warehouse launched its TalkTalk service it has signed-up more than 650,000 punters and reckons it is enjoying "continued strong growth". The company is so confident it can save punters money against BT that it will cough up £1,000 if punters can ever prove otherwise. ®

Related stories

Carphone Warehouse rings up higher sales
BT and CPW in £1,000 challenge showdown
Carphone Warehouse has a good quarter
Carphone Warehouse in free call offer

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