Amstrad blows £2m plugging E3

Video telephony for the Xmas masses

Amstrad is to splurge £2m in the run-up to Christmas advertising its new email-enabled home videophone - the Amstrad E3. The new device was unveiled in September by boss Sir Alan Sugar in a bid to bring video telephony to the masses.

The E3 provides the same voice telephony and email services as its predecessors, the em@iler and em@iler plus, but adds a colour display, an integrated digicam and support for MMS messaging, both incoming and outgoing. Retailing at £99, Amstrad is hoping it will appeal to punters in the run-up to the busy Christmas shopping period.

Announcing the nation-wide press campaign Amstrad Commercial Director Simon Sugar said: "The E3 is the perfect way for loved ones to see each other - whether they are across town or on the other side of Britain. So though they may see each other in person over Christmas lunch, now with the E3, they can see each other every day."

Surely that's a reason for not buying the blessed thing? ®

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