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Naked News flashes onto European mobile phones

US must wait for kitless coverage

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For any Register readers still pining for the visual delights provided by Live TV! - particularly the stripping news and weathergirls - help is quite literally at hand.

Canadian company Naked News is bringing its unrivalled coverage to European mobile phones. That's right naked ladies, no fellas yet, in the palm of your hand.

The firm is not doing content in every European language, something which would be largely irrelevant since the audience is barely listening anyway. Instead it is offering "a program customized for the broader European audience" - which sounds a bit rude taken out of context.

David Warga, executive producer at Naked News, said: "Naked News is the most successful cross-over from the Internet to television ever... We will begin with daily segments in the areas of News, Sports, Entertainment and possibly Weather. When North America is ready, we will produce similar content for that cell phone audience."

Naked News launched in 1999 and claims a potential weekly television audience of 34m in the US. It is available in 1.4m hotel rooms in North America, Caribbean and Europe. Live TV! was a short-lived UK cable channel famous for stripping news readers, a dwarf on a trampoline doing the weather and topless darts. Register staff remained fully clothed during the making of this report. ®

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