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Vodafone reshuffles top jobs

3G rejig

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Chief executive Arun Sarin tightened his grip on the reins at Vodafone with the first big management changes since he took over from Chris Gent in July 2003.

Andrew Halford, finance director at Verizon Wireless, is annointed as group financial director designate - he will take over from Ken Hydon when he retires in July 2005. Halford joined Vodafone in 1999 as finance director for the UK.

Long-time Vodafone insider Sir Julian Horn-Smith becomes deputy chief executive. He will take responsibility for business development and the running of Vodafone's minority interests. Group structure will be simplified and the bosses of major countries and business units will report directly to Sarin. The changes are designed to facilitate the delivery of 3G services and simplify decision making and governance in order to speed up execution.

Sarin said: "We are creating an organisation that is better positioned to respond the high expectations of our customers. Faster execution will enable us to extend our lead within the mobile industry..."

Horn-Smith will take responsibility for European affiliates Belgium, France, Poland, Romania and Switzerland and non-European affiliates China, Fiji, Kenya, South Africa and the US. Jurgen von Kuczkowski will run operations in Germany and report directly to Sarin. Italy will be run by Pietro Guindani and the UK by Bill Morrow.

Group functions will be strengthened and Sarin will receive direct reports from Peter Bamford, chief marketing officer, Thomas Geitner, chief technology officer, and Julian Horn-Smith who will run the business development unit.

The group will be governed by two committees: the executive committee will set "strategy, financial structure and planning, succession planning, organisational development and Group-wide policies"; and the integration and operations committee, which will set budgets and forecasts and develop products and services.

The press release is here. ®

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