Feeds

Google goes Froogle in the UK

Retail therapy

  • alert
  • submit to reddit

Securing Web Applications Made Simple and Scalable

Google, the search-engine-cum-advertising broker, has launched a UK beta version of its Froogle catalogue search site.

Froogle is a natural extension of Google's sponsored links and advertising. Search for an item and it'll return a list of UK retailers that sell it somewhere online, along with related paid-for advertising. The company says it has hundreds of merchants already signed up.

Froogle, Google says, isn't an online store, and you can't buy things from it. It is a "quick way to search the largest collection of stores and products on the web. That means if the item you are looking to buy is online, Froogle will likely find it."

Merchants who want to be included in the listings, for free, can submit an electronic data feed containing a description, price and image of the item they have for sale.

A quick test reveals that Froogle does very nicely on fairly general searches for technology-related items like iBooks, wireless routers, and a nice selection of French wines. [And wine is technology related exactly how? - Ed]. Non-tech items like hamster food and yoga mats are also available in abundance on the non-paid for listings.

As with the standard Google site, the search results include clearly labelled paid-for text advertisements.

We look forward to the emergence of a new verb: to Froogle, i.e., "I am going froogling". ®

Related stories

Google promotes Froogle
Why Microsoft could be Google's best bet
Frugal Google aims to be catalog, e-commerce lynchpin

Build a business case: developing custom apps

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
Price cuts, new features coming for Office 365 small biz customers
New plans for companies with up to 300 staff to launch in fall
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.