Tatung debuts own-brand servers in UK

Signs Microtronica

globalisation

Tatung is to start flogging servers under its own name in the UK. It's set up a company, Tatung Server Ltd, and it has hired Microtronica to act as its first distie in the UK. It expects to sign two more broadliners for the line by the end of the year.

Tatung has big plans for its PC, storage area network and blade server lines, all of which should be on sale in the UK by the end of the year. The Taiwanese firm aims to capture up to 10 per cent of the market - although it doesn't say by when - pitching directly at the likes of IBM and Dell.

The company is not exactly a name in high-end hardware, but it points out that it already builds 300,000 servers a year, for rebadging by "leading vendors". Supply lines are relatively short - servers for the UK market will be built at Tatung's assembly line in the Netherlands.

Tatung promises "highly competitive pricing". Which is nice. And it's kicking off with a try-before-you-buy promo. Corporates can install Tatung product for 30 days without charge to evaluate the technical offering. All Tatung server lines are bundled with full three-year on-site maintenance. ®

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