Feeds

Gasping for a pint? Text GOODPUB

Life-saving service for Morris dancers

  • alert
  • submit to reddit

Boost IT visibility and business value

Imagine this nightmare scenario: you and your Morris-dancing mates are in the minibus having just completed a seven-hour stick-bashing session at the Little Pizzle Cyder Fayre. Your throats are drier than a silica gel maker's handshake, the Hobby Horse needs the loo sharpish and the heavily-embearded driver has been struck by the sudden urge to sing acapella Norfolk oyster-raking shanties to an appreciative audience of folkies. The problem is, it's dark, you're lost and you've simply drunk too much cyder to read the map. What's your next move?

Step forward the Good Pub Guide, which as of right now is offering to point you in the direction of the nearest approved hostelry for a mere 50p plus network charges. That's right - you simply text GOODPUB to 85130 and in a jiffy you'll receive the location of the most proximate public house as recommended by The Good Pub Guide 2005. What's more, if you've got a WAPtastic colour display mobe, you can access street maps which will lead you to liquid salvation.

And it gets better. Reply to the original message within two hours with the word NEXT and you'll be sent details of another nearby inn - thus enabling the SMS pubcrawl.

The service is offered in conjunction with iTAGG, which apparently uses triangulation to pinpoint your mobe's position to within one cell. Instructions are then dispatched accordingly. We have received assurances from iTAGG's PR representative that the company will not be offering a parallel service by which enraged spouses will be informed as to which pub their giddy partner is most likely to be at that moment warbling Scottish crofters' laments to a backdrop of lutes and bodhrans. ®

Related stories

London boozers offer beer via SMS
Reg road tests the Wi-Fi pub
60 real ale pubs to get Wi-Fi
IT company gives workers free beer - wins award

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
What's the nature of your emergency, Vodafone?
Oh, you've dialled the wrong number for ad fibs, rules ASA
EE network whacked by 'PDP authentication failure' blunder
Carrier is 'aware' of cockup, working on a fix NOW
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.