Feeds

AT&T Wireless launches mobile music store

Buy on your phone, listen on your PC

  • alert
  • submit to reddit

Internet Security Threat Report 2014

US mobile phone network AT&T Wireless today hopped onto the digital music bandwagon, launching an online music store accessed from customers' handsets, the first of its kind in the US.

What's really interesting about mMode Music Store, however, is that it's not intended as a mobile service, at least not yet. The service's 750,000-odd songs - available as 99c tracks or $10 and up albums - are intended to be downloaded to a PC, not a phone.

AT&T Wireless will tout the store as a way of making impulse purchases. Users hear a song while they're out and about, decide they like it and can then use mMode to buy it straight away, either as a Windows Media Audio download or as a ringtone for their handset.

If punters don't recognise a pleasing tune, they can use AT&T Wireless' Shazam-style music recognition service to find out what the track is called before visiting mMode and buying it.

"Now, consumers no longer have to scribble down the names of songs they've discovered and wait until they get home to download them onto their computers," said Sam Hall, AT&T Wireless' mMode VP, in a statement. "The convenience and immediacy of our mobile digital music store lets users remotely explore and buy digital music while on the move."

It's a canny ploy on AT&T Wireless' part, since it not only provides revenue from ringtones - not to mention the GPRS packets used to access the Music Store and order tracks from it - but doesn't risk annoying users with lengthy song downloads to phones that lack the capacity to store more than a few of them at a time.

Of course, the company has its eye on a future where considerably more capacious, possibly even hard drive-equipped handsets and fast 3G connections will enable straight-to-mobile downloads. In that sense, it's a victory for Microsoft over MPEG 4/AAC, currently being touted as the key format for mobile music.

The cost of songs purchased through mMode are added to the customer's regular monthly invoice. Downloaded tracks can be burned to CD or transferred to a WMA 9 DRM-compatible device.

mMode Music Store is delivered by digital music distributor Loudeye which in June acquired the Peter Gabriel-backed On-Demand Distribution (OD2). ®

Related stories

T-Mobile to battle iPod with music smart phone
3G chiefs choose AAC for mobile music delivery
MS, Apple pitch music at mobile phone makers
Nokia moves to counter Apple-Moto music alliance
Apple licenses iTunes to Motorola
Peter Gabriel sells digital music firm
Most songs on iPods 'stolen' - Microsoft CEO
Virgin launches digital music service

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.