Feeds

AT&T Wireless launches mobile music store

Buy on your phone, listen on your PC

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

US mobile phone network AT&T Wireless today hopped onto the digital music bandwagon, launching an online music store accessed from customers' handsets, the first of its kind in the US.

What's really interesting about mMode Music Store, however, is that it's not intended as a mobile service, at least not yet. The service's 750,000-odd songs - available as 99c tracks or $10 and up albums - are intended to be downloaded to a PC, not a phone.

AT&T Wireless will tout the store as a way of making impulse purchases. Users hear a song while they're out and about, decide they like it and can then use mMode to buy it straight away, either as a Windows Media Audio download or as a ringtone for their handset.

If punters don't recognise a pleasing tune, they can use AT&T Wireless' Shazam-style music recognition service to find out what the track is called before visiting mMode and buying it.

"Now, consumers no longer have to scribble down the names of songs they've discovered and wait until they get home to download them onto their computers," said Sam Hall, AT&T Wireless' mMode VP, in a statement. "The convenience and immediacy of our mobile digital music store lets users remotely explore and buy digital music while on the move."

It's a canny ploy on AT&T Wireless' part, since it not only provides revenue from ringtones - not to mention the GPRS packets used to access the Music Store and order tracks from it - but doesn't risk annoying users with lengthy song downloads to phones that lack the capacity to store more than a few of them at a time.

Of course, the company has its eye on a future where considerably more capacious, possibly even hard drive-equipped handsets and fast 3G connections will enable straight-to-mobile downloads. In that sense, it's a victory for Microsoft over MPEG 4/AAC, currently being touted as the key format for mobile music.

The cost of songs purchased through mMode are added to the customer's regular monthly invoice. Downloaded tracks can be burned to CD or transferred to a WMA 9 DRM-compatible device.

mMode Music Store is delivered by digital music distributor Loudeye which in June acquired the Peter Gabriel-backed On-Demand Distribution (OD2). ®

Related stories

T-Mobile to battle iPod with music smart phone
3G chiefs choose AAC for mobile music delivery
MS, Apple pitch music at mobile phone makers
Nokia moves to counter Apple-Moto music alliance
Apple licenses iTunes to Motorola
Peter Gabriel sells digital music firm
Most songs on iPods 'stolen' - Microsoft CEO
Virgin launches digital music service

Intelligent flash storage arrays

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.