Feeds

Web to get dose of plain English

Simple as that

  • alert
  • submit to reddit

SANS - Survey on application security programs

The Plain English Campaign is stepping up its war against linguistic obfuscation with a new campaign in association with ebiz outfit TechnoPhobia. The plan is to promote user-friendly websites which conform to the amended Disability Discrimination Act (DDA) of 1995.

As of 1 October, the DDA requires, for instance, that job adverts on websites must - by law - be "available to people of mixed ability, whether they are able-bodied, have hearing or sight difficulties, or are suffering from any physical disability". Accordingly, the Plain English Campaign and TechnoPhobia have joined forces to "promote easily understood content for the web".

The two allies reckon that too little is being done by "New Media" to get straight to the point. The Plain English Campaign's George Maher said: "When you are involved in writing for a website, you can become too fixed on the job in hand and it is easy to confuse users by slipping into industry jargon."

The solution is simple: clean up your act and see if you can get a Plain English Campaign Internet Crystal Mark - the e-version of its respected print sign of approval. Why bother? Well, as TechnoPhobia's Pip Thorne puts it: "The business case for Plain English Campaign accreditation is obvious; if your website is usable and the content is easy to understand then it naturally follows that visitors will be more likely to convert into shoppers. The combined spending of the UK's disabled population is estimated to be in excess of £45 billion a year and an accessible site will allow purchasing on-line from a wider section of users."

And there you have it. Less is in this case most certainly more. ®

Bootnote

We at El Reg have been known to indulge in a bit of the old IT-related banter with a smidge of jargon and a soupçon of obtuse lexicological flourish, so we decided to make amends by supporting this year's Plain English Day - due to be celebrated on 6 December. We are not at this point able to reveal just how this audacious initiative will work, but readers can rest assured that they will most certainly be pleasantly surprised.

Related stories

IT vendors talk rubbish: official
IT firms use jargon to deceive
More Net-speak enters Oxford English Dictionary
BT's gibberish payment guide could cost you £193

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.