Feeds

UK gov ads warn kids of net perils

It's a jungle out there

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

The government has announced a new radio and web advertising campaign which warns kids of the perils of the internet.

The ads are launched today to coincide with Parents Online Week, and "reflect real life scenarios" to make young users aware of the dangers of net paedophiles. Paul Goggins, the Home Office minister charged with child protection, said: "Awareness of the dangers posed by paedophiles using the internet is extremely high among 11-14 year olds, but we know that despite this some children still put themselves at risk. We need to ensure our public awareness campaign continues to reach the right people with the right messages.

"The case in Lancashire where a 'respected' family man groomed several young girls by posing as a modeling agent highlights the small but very real risk to children from paedophiles. We have used this as a scenario in one of our new online ads where a paedophile offers young girls the prospect of a modeling contract and asks them to go to his studio."

Detective Inspector Neil Hunter of Lancashire Constabulary's Public Protection Unit added: "This incident in Lancashire highlights the dangers of young people engaging with individuals on the internet who they don't know and who claim to be somebody they are not. Lancashire Constabulary treat all offences of this nature extremely seriously and they are thoroughly and sensitively investigated by specially trained officers.

"Young people should continue to use the internet safely and never reveal personal details about themselves or arrange to meet anyone through the internet without being certain who they are, and only do so with their parents' or carers' permission. Parents and carers also have a responsibility to take an active interest and establish who their children are engaging with on the internet."

Kids and their parents can get some guidance at www.thinkuknow.co.uk. The ad campaign will run until the end of January 2005. ®

Related stories

Judge hands paedophile 10-year Net ban
102 UK kids saved from paedos
Barnardo's calls for greater Net protection for children

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.