Feeds

Netflix, TiVo sign VoD alliance

Rent films through your PVR

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Netflix, the online DVD rental company, and TiVo yesterday said they will work together to deliver movies digitally down the wires, presumably specifically to the latter's PVR equipment.

The announcement was anticipated - as we reported last month.

It's an interesting partnership. Netflix has built a solid online brand, while TiVo brings its hardware and digital media manipulation expertise to the pairing.

If movies are to be delivered, on demand, via the Internet, copy-protection will be de rigueur, and TiVo's relatively enclosed system is almost certainly more attractive to the movie industry than the more hackable PC.

TiVo faces increasing competition from not only PC-based PVR solutions but a growing number of consumer electronics companies that have followed its lead. Their efforts are only going to increase: Sony's PlayStation 3 will very likely deliver key TiVo-esque features to a much broader audience than TiVo itself has reached - no matter how many guest appearances on the likes of Sex and the City the original PVR gets.

TiVo's strategy appears to centre on playing up the hardware's media acquisition and management facilities, promoting the hardware more as a media centre system than the bionic VCR of yore.

Netflix, meanwhile, gains help in delivering a service appropriate to its name. Renting a whole batch of bytes delivered through a broadband pipe isn't conceptually any different from delivering that same data on a physical disc through the mail.

Neither is delivering it over a cable TV network, and it's won't be long before those companies are offering similar services, slowly but surely diminishing the DVD rental business that's currently Netflix's bread and butter. ®

Related stories

TiVo and Netflix 'team for movie downloads'
Screen Select and Video Island get spliced
Screen Select signs up Wanadoo and Dixons
UK DVD rental firms merge
Tesco offers online DVD rentals
Netflix: the fly in the ointment of VoD

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?