Feeds

Yahoo! now! sucks! - official

Feeds at speed

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

All good technology eventually becomes invisible, and Yahoo! has taken a step to making the much-hyped RSS push protocol disappear into its portal. The web giant previewed a new version of its My Yahoo! offering yesterday.

Although there are only 42 Segway-owning, power-blogging web designers in the world who care about RSS, tens of millions of normal people use Yahoo! and will discover that in place of the previously limited selection of information feeds, you can add from thousands of RSS feeds. Existing choices and color schemes are maintained. More significantly still, real world businesses such as shops, travel providers and cinemas could start to deliver information in the lightweight format and cut back on their expensive websites.

(How many Macromedia Flash pages do you need to navigate through to find out what's on at the pictures? Or find out the time of the next train?)

RSS began life at Netscape as its answer to the oversold 'push' hype of 1996. It's really more accurate to call it a 'suck' technology, because the client side initiates the transaction and governs how often data is pulled in. And also because it sucks in other ways. RSS has been dogged by splits and incompatibilities, with at least nine different versions; leading to the development of a tenth, Atom. And more recently serious doubts were cast over whether the protocol could scale. Microsoft throttled back its feeds after being swamped by requests from frequently-polling clients, which didn't check for redundancy. So if Microsoft couldn't afford to host RSS feeds, who could?

For Yahoo!, the migration allows it to become a heavyweight news aggregator. For pay-for RSS aggregator websites and services, the future looks grim. But this, like the fat client desktop RSS reader, was a business category that was always going to have a very short shelf life. Mozilla, Opera and Safari browsers are folding RSS feeds into the browser themselves, and it's only logical that they end up in a web page. Yahoo! has simply shown how it should be done. It's now almost completely invisible. ®

Related stories

Google and Yahoo! go shopping
Boffins isolate 'blogging gene'
The Register RSS Feed

Remote control for virtualized desktops

More from The Register

next story
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Twitter App Graph exposes smartphone spyware feature
You don't want everyone to compile app lists from your fondleware? BAD LUCK
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.