Feeds

London boozers offer beer via SMS

Get your round in - remotely

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Tomorrow sees the launch of perhaps the greatest use yet discovered for SMS - after sending a text message to sack all your staff, naturally - when 11 Corney & Barrow boozers across London roll out a mobe drinks voucher system.

The service allows your mates to log onto buymeabeer.com, select a beverage, enter your mobile number and pay for your tipple by credit card. You then get an SMS "drinks voucher" which bar staff will redeem upon presentation of your phone.

Corney & Barrow marketing and purchasing director Ed Gardner reckons: “What separates the BuyMeaBeer.com service from other SMS drinks promotions is the unique, personal touch. The message received on a friend’s or colleague’s phone is clearly a thank you direct from someone they know, and not an anonymous automated bulk send message from a mobile mailing list.”

The outfit running the back end is Eagle Eye Technology, and director Stephen Rothwell adds: “You know the way it is. You’re grateful to a friend or colleague for helping you out – moving house, mending the car, meeting a deadline – you offer your thanks and they throw out that eternal line: ‘Just buy me a beer!’ But then, somehow, you never quite get round to it."

We at El Reg applaud this initiative - subject to field testing - and hope that the scheme can be extended nationwide. At the same time, we hope that Buymeabeer.com also extends its current range. While we're sure that a bottle of Perrier Jouet at £34.95 or a refreshing Kirin beer at a cool £3 a pop might be just the trick for the dotcom yuppie power drinker, we can't help feeling that "as much Fosters as you can drink before 8pm" for a fiver and a proper selection of Pringles and salted peanuts would do much to sell the SMS pint to the common-or-garden pubgoer. ®

Related stories

Team moots car alerts via SMS
Singaporean sets SMS world speed record
Brits are text maniacs
Text junkies seek SMS detox

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.