Feeds

London boozers offer beer via SMS

Get your round in - remotely

  • alert
  • submit to reddit

The Power of One Infographic

Tomorrow sees the launch of perhaps the greatest use yet discovered for SMS - after sending a text message to sack all your staff, naturally - when 11 Corney & Barrow boozers across London roll out a mobe drinks voucher system.

The service allows your mates to log onto buymeabeer.com, select a beverage, enter your mobile number and pay for your tipple by credit card. You then get an SMS "drinks voucher" which bar staff will redeem upon presentation of your phone.

Corney & Barrow marketing and purchasing director Ed Gardner reckons: “What separates the BuyMeaBeer.com service from other SMS drinks promotions is the unique, personal touch. The message received on a friend’s or colleague’s phone is clearly a thank you direct from someone they know, and not an anonymous automated bulk send message from a mobile mailing list.”

The outfit running the back end is Eagle Eye Technology, and director Stephen Rothwell adds: “You know the way it is. You’re grateful to a friend or colleague for helping you out – moving house, mending the car, meeting a deadline – you offer your thanks and they throw out that eternal line: ‘Just buy me a beer!’ But then, somehow, you never quite get round to it."

We at El Reg applaud this initiative - subject to field testing - and hope that the scheme can be extended nationwide. At the same time, we hope that Buymeabeer.com also extends its current range. While we're sure that a bottle of Perrier Jouet at £34.95 or a refreshing Kirin beer at a cool £3 a pop might be just the trick for the dotcom yuppie power drinker, we can't help feeling that "as much Fosters as you can drink before 8pm" for a fiver and a proper selection of Pringles and salted peanuts would do much to sell the SMS pint to the common-or-garden pubgoer. ®

Related stories

Team moots car alerts via SMS
Singaporean sets SMS world speed record
Brits are text maniacs
Text junkies seek SMS detox

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.