Feeds

London boozers offer beer via SMS

Get your round in - remotely

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Tomorrow sees the launch of perhaps the greatest use yet discovered for SMS - after sending a text message to sack all your staff, naturally - when 11 Corney & Barrow boozers across London roll out a mobe drinks voucher system.

The service allows your mates to log onto buymeabeer.com, select a beverage, enter your mobile number and pay for your tipple by credit card. You then get an SMS "drinks voucher" which bar staff will redeem upon presentation of your phone.

Corney & Barrow marketing and purchasing director Ed Gardner reckons: “What separates the BuyMeaBeer.com service from other SMS drinks promotions is the unique, personal touch. The message received on a friend’s or colleague’s phone is clearly a thank you direct from someone they know, and not an anonymous automated bulk send message from a mobile mailing list.”

The outfit running the back end is Eagle Eye Technology, and director Stephen Rothwell adds: “You know the way it is. You’re grateful to a friend or colleague for helping you out – moving house, mending the car, meeting a deadline – you offer your thanks and they throw out that eternal line: ‘Just buy me a beer!’ But then, somehow, you never quite get round to it."

We at El Reg applaud this initiative - subject to field testing - and hope that the scheme can be extended nationwide. At the same time, we hope that Buymeabeer.com also extends its current range. While we're sure that a bottle of Perrier Jouet at £34.95 or a refreshing Kirin beer at a cool £3 a pop might be just the trick for the dotcom yuppie power drinker, we can't help feeling that "as much Fosters as you can drink before 8pm" for a fiver and a proper selection of Pringles and salted peanuts would do much to sell the SMS pint to the common-or-garden pubgoer. ®

Related stories

Team moots car alerts via SMS
Singaporean sets SMS world speed record
Brits are text maniacs
Text junkies seek SMS detox

Secure remote control for conventional and virtual desktops

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.