Feeds

ABIT debuts holo ID stickers for mobos

Ponders withdrawing support for non-stickered product

  • alert
  • submit to reddit

Mobo maker ABIT is to stamp credit card-style holographic ID stickers on its products, the company said today, in a bid to end unauthorised, 'grey' imports of its motherboards.

And the company is considering a move that will see owners of boards without said stickers no longer bring provided with support.

From today, all ABIT boards officially assigned to the UK market will be given the ID mark. "It will reassure consumers that they're receiving a genuine, up-to-date ABIT motherboard," said a company spokesman.

ABIT claimed British buyers have already been offered "outdated or even counterfeit" mobos, often at a price below that offered by authorised dealers.

ABIT's move is mainly geared to reassuring its channel partners, but the company said it hopes consumers will benefit too, from the knowledge that the board they've just bought is the Real McCoy.

The 'UK Genuine' sticker will act as a guarantee that the product will be serviced, said ABIT. Indeed, non-stickered boards may soon no longer qualify for support.

The company spokesman admitted that such a move can't happen yet - there are too many 'legitimate' boards out in the market without stickers, but the company is clearly looking forward to a time when it can only support 'UK Genuine' boards. ®

Related reviews

ABIT AS8 Socket T mobo with AGP
Abit VT7 Pentium 4 mobo
Intel i915P, G and i925X chipsets

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.