Feeds

Brits develop streetwalking PC

Stick it on your desk and get on the job

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

We at El Reg are always on the lookout for exciting technological innovations, so we're absolutely delighted to flag the very latest example of cutting-edge touchscreen kit - the PUTA from London-based Atacama.

Here's what the blurb has to say:

The PUTA is the world’s simplest computer to own and operate. You can hang it on a wall, place on a desktop or mount on an arm above your workspace. Clean, sleek and contemporary in design it is the perfect solution for providing elegant computer access. There are no cables, the keyboard and mouse are wireless and the screen responds instantaneously to touch input. Simple and intuitive to operate, this is a state of the art, powerful computer that is whisper quiet in operation. A comprehensive options list means that you can configure the system exactly as you require it. Just select what you need and we will build a system to match your requirements. The PUTA is an entirely new concept in touchscreen information systems - powerful, scaleable and ready to use straight out of the box.

Yes, we're certain that the PUTA responds instantaneously to touch input and is simple and intuitive to operate. It's also handy that it's ready to use straight out of the box, especially in Spain where discerning punters will be expecting to get immediately hands-on with their chosen PUTA.

This is because PUTA means "whore" in Spanish, and Atacama - given that it is named after a Chilean desert - ought to be ashamed of this branding gaffe. We can see the Iberian advertising campaign now: "Get close-up and personal with your very own PUTA".

Atacama's streetwalking PC is, of course, not the first time a company has failed to legislate against linguistic howlers. Spanish speakers take great delight in reading Nivea as "ni vea" (don't even look) and the Chevy Nova as "no va" (doesn't go). The Mitsubishi Pajero caused much merriment in Argentina, where you could be the proud owner of the latest "Wanker" and as for the Ford Pinto's Brazilian debut, well, punters decided that cruising the streets in a "small dick" was more than the Latin male psyche could stand. In the latter case, Ford quickly decided to change the name to "Corcel", and we suggest that Atacama adopts a similar strategy before unleashing its pan-European marketing campaign. ®

Related stories

Fuji gives photographers the two-finger salute
Capgemini succumbs to rebranding madness
Corel in transcendental makeover

Intelligent flash storage arrays

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.