Feeds

Watchdog mauls internet directory for bogus invoices

Dodgy mailing

  • alert
  • submit to reddit

The essential guide to IT transformation

A London company has coughed to using dodgy sales tactics to try and get firms to sign up to its internet business directory by misleading businesses to think they owed money. London-based GC Logic Ltd admitted sending out a letter and invoice to firms asking for £49 (inc VAT) to be included in its internetnoticeboard.com business directory.

GC Logic said the payment was due because the "initial free trial period of 30 days has now elapsed".

But a company in Cheshire complained because it had no recollection of subscribing to the directory in the first place. When challenged by the Advertising Standards Authority (ASA), GC Logic admitted that those receiving the mailshot had not subscribed to a free trial.

The company - which bought a database of business names and addresses from a company in India - also admitted that it had received a stack of complaints about the mailshot. GC Logic "acknowledged that [it] had taken the wrong approach", but explained that it was a new company trying to make the most from its "minimal budget".

In its adjudication, the ASA said: "[GC Logic] said they accepted full responsibility for the complaints received and the incorrect data used and said no further marketing activities would take place using the database in question."

Even so, the ad watchdog ruled that the "mailing postured as an invoice and concluded that the mailing misleadingly implied the recipients owed money".

If GC Logic continues to send out the misleading mailings, and the ASA receives further complaints, then the matter can be forwarded to the Office of Fair Trading (OFT) to investigate. ®

Related stories

Email chancer claims copyright on @
OFT fingers Bristol man over misleading data protection ad
Spanish invoice scam targets UK
Alert over invoices from 'Domain Registry Services'
Watch out for the bogus invoice man

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.