Feeds

Hearing aids reach the internet

'YES - ON THE INTERNET...'

  • alert
  • submit to reddit

Protecting users from Firesheep and other Sidejacking attacks with SSL

Start-up mail order firm Augmentics Ltd is promising to cut the price of digital hearing aids, typically between £2,000 and £3,000. The firm will use a website and mail order to keep costs down.

It also offers a "cloning" service for people wanting a replacement, or back-up, for their existing aid. Customers send in their existing hearing aid and Augmentics's computer system will copy the hearing aid program onto a new hearing aid. The original and the copy are then sent to the customer. Prices for such clones should be between 30 per cent and 50 per cent cheaper than a traditional replacement.

Company founder and chief exec Richard Hathway said: "I hit 50 and decided to have a look around at something else to do. The technology in digital hearing aids is not that different to the mobile phone industry. But there's been nominal growth in the market despite more baby boomers needing hearing aids, I think this is down to price."

Until January this year Hathway was senior technologist at mobile maker Sendo. He is an engineer but also passed his Hearing Aid Council exams.

Only one-in-ten people who could benefit from a digital hearing aid actually have one - a figure Augmentics blames on high prices. But the website stresses that would-be customers must have visited a dispenser or hospital before making an order. And they will need to return to that dispenser once the hearing aid arrives. All hearing aids will be sent out inactivated so customers will have to visit a dispenser to get them switched on and set correctly. Although this will add £250 to £500 to the price Augmentics is confident it can still save people money. The firm has one dispensing centre in Evesham, Worcestershire.

Augmentics is also in talks with venture capitalists to get funding for its own mass market digital hearing aid. ®

Related stories

EC talks up Tech for the disabled
Is your website accessible? Probably not
Neuro boffins mimic brain action

Choosing a cloud hosting partner with confidence

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.