Feeds

Colour laser printers = commodity

Prices plunge

  • alert
  • submit to reddit

Almost a quarter of colour laser printers sold during the first half of 2004 in key European markets cost under €500 (£339), up from a mere 0.6 per cent in H1 2003, market watcher Context said today.

The companies numbers come from sales through resellers in the four main European national markets: the UK, Germany, France and Italy.

It claimed the statistic is a clear sign that colour lasers, like their monochrome forebears, are well on their way to commodity status.

Indeed, colour lasers costing €1000 (£677) or less accounted for 64.6 per cent of the market in those four countries during H1, compared to 38.8 per cent in the same period last year.

In Germany the trend towards commoditisation has been particularly strong, with sub-€500 colour lasers' share of the market rising from 0.2 per cent in H1 2003 to 34.6 per cent during H1 2004. ®

Related stories

Printer majors rally around ISO toner lifespan standard
Lexmark printer ink resists fading
HP builds inkjet R&D centre in Ireland
Hewlett-Packard: a wannabe Kodak?
Exclusive: HP's printer team in espionage drama

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.