Feeds

Dial-a-Phone hitches ride on Comet

High Street mobe supply deal

  • alert
  • submit to reddit

Dial-a-Phone has won a deal with Comet to supply the High Street chain with mobile phones. The deal is likely to raise some hackles among phone retailers and distributors.

Comet customers will be able to order phones from 250 stores but not take them away - credit checks and delivery will be handled by Dial-a-Phone, according to mobiletoday.co.uk. Comet will promote Dial-a-Phone's six top-selling phones - the company has made an impact thanks to aggressive pricing.

Comet staff will process orders online and the firm will get a percentage of the sale price. Comet told mobiletoday that the deal saved them from the risks associated with having a large inventory of phones. They chose Dial-a-Phone from a short list of three firms because it specialises in contract sales.

Bill Moir, head of grey goods at Comet, said: "There were two reasons for this deal; we struggled to compete on price with the volume of phones we were selling and secondly the customer experience wasn't great - it was taking 45 minutes to sign a customer up, this is much quicker." The service will be co-branded and Comet hopes to match or exceed the 25,000 phones they sold last year.

Dial-a-Phone also works with Argos. ®

Related stories

GUS sniffs around PowerHouse
Comet to launch telco service
Comet and Carphone Warehouse to flog AOL broadband

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.