Feeds

Grocery shopping online getting better

Not for Sainsbury's, though

  • alert
  • submit to reddit

Build a business case: developing custom apps

Food shopping online is a positive delight compared to a couple of years ago, according to those consumer guardians at Which?. In 2001, shopping online took longer than actually visting a supermarket and pushing a trolley around a supermarket yourself.

Now, though, it seems doing the weekly shop on the net is a real breeze. The survey of 1,500 e-shoppers found that it takes around half an hour to shop online, compared to an hour and a half in 2001.

Researchers gave "gold stars" to Ocado - the on-line grocer set up in partnership with Waitrose - and WaitroseDeliver after they were "consistently rated above average by customers, and they are the clear leaders in overall service".

Tesco did OK, although those in the survey said that items were freqently missing form orders. Asda was noted for its low prices, but failed to impress on customer servioce.

The worst review was left for Sainsbury's, which scored "below average" on two thirds of the 21 categories assessed.

Said Which?: "Sainsbury's has a lot to do to catch up with the competition. It was persistently below average. When compared with the service levels offered by Ocado and WaitroseDeliver, we don't think there's any point in putting up with such a mediocre offering."

A spokeswoman for the supermarket told us: "We're shocked by these results as some of the findings were incorrect and they do not reflect the good service Sainsbury's to You offers its customers."

A year ago Good Housekeeping found that doing your food shop online was a waste of time, putting shoppers under too much stress. The magazine found that visiting the local supermarket was quicker than shopping online. ®

Related stories

Tesco to deploy kiddie-calming shopping trolley
Tesco.com racks up increased profit
Online supermarkets worse than the real thing
Technology pushes women to the edge
E-shopping a stress-filled chore

The essential guide to IT transformation

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?