Feeds

Tesco touts broadband for the masses

Pile it high, sell it cheap

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Supermarket giant Tesco has unveiled a new broadband package which it claims is the "cheapest full 512k speed, unlimited service on offer in the UK from any major service provider".

Tesco broadband launches online and in 700 stores today and costs £19.97 a month. For an extra 50p a month, Tesco is also throwing in a security package including anti-virus, anti-spam, firewall and parental controls.

Tesco used a panel of kids and parents from Ripple Infant and Junior School in Barking, Essex to trial the new service, which is, it says, "most family friendly and simple to use in the industry".

The company reckons it will "attract thousands of customers over the next few weeks".

Tesco Telecom chief executive Andy Dewhurst said: "We're confident that we can attract so many new customers because we genuinely think our offer is unique. Never underestimate the value of keeping things simple. There is a lot of confusion out there. Just because the term broadband has entered our every day vocabulary doesn't mean to say everyone understands what it is.


"Our customer research has shown that many people are confused – they know broadband makes things faster and they probably should get it but that is about it. That is why we know our service is going to be a real hit with families."

A week ago Tesco Mobile - a 50:50 joint venture between the supermarket and mobile operator O2 - cut the price of cross network calls and increased the number of handsets on offer in readiness for the busy Christmas period. ®

Related stories

Tesco Mobile cuts tariffs
Tesco to deploy kiddie-calming shopping trolley
Tesco.com racks up increased profit
Telewest warns punters off cheap broadband deals
Wanadoo UK punts 1Mb ADSL for £18
Punters flock to PlusNet cut-price ADSL

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?