Feeds

Tesco touts broadband for the masses

Pile it high, sell it cheap

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Supermarket giant Tesco has unveiled a new broadband package which it claims is the "cheapest full 512k speed, unlimited service on offer in the UK from any major service provider".

Tesco broadband launches online and in 700 stores today and costs £19.97 a month. For an extra 50p a month, Tesco is also throwing in a security package including anti-virus, anti-spam, firewall and parental controls.

Tesco used a panel of kids and parents from Ripple Infant and Junior School in Barking, Essex to trial the new service, which is, it says, "most family friendly and simple to use in the industry".

The company reckons it will "attract thousands of customers over the next few weeks".

Tesco Telecom chief executive Andy Dewhurst said: "We're confident that we can attract so many new customers because we genuinely think our offer is unique. Never underestimate the value of keeping things simple. There is a lot of confusion out there. Just because the term broadband has entered our every day vocabulary doesn't mean to say everyone understands what it is.


"Our customer research has shown that many people are confused – they know broadband makes things faster and they probably should get it but that is about it. That is why we know our service is going to be a real hit with families."

A week ago Tesco Mobile - a 50:50 joint venture between the supermarket and mobile operator O2 - cut the price of cross network calls and increased the number of handsets on offer in readiness for the busy Christmas period. ®

Related stories

Tesco Mobile cuts tariffs
Tesco to deploy kiddie-calming shopping trolley
Tesco.com racks up increased profit
Telewest warns punters off cheap broadband deals
Wanadoo UK punts 1Mb ADSL for £18
Punters flock to PlusNet cut-price ADSL

Choosing a cloud hosting partner with confidence

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.