Feeds

Tesco touts broadband for the masses

Pile it high, sell it cheap

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Supermarket giant Tesco has unveiled a new broadband package which it claims is the "cheapest full 512k speed, unlimited service on offer in the UK from any major service provider".

Tesco broadband launches online and in 700 stores today and costs £19.97 a month. For an extra 50p a month, Tesco is also throwing in a security package including anti-virus, anti-spam, firewall and parental controls.

Tesco used a panel of kids and parents from Ripple Infant and Junior School in Barking, Essex to trial the new service, which is, it says, "most family friendly and simple to use in the industry".

The company reckons it will "attract thousands of customers over the next few weeks".

Tesco Telecom chief executive Andy Dewhurst said: "We're confident that we can attract so many new customers because we genuinely think our offer is unique. Never underestimate the value of keeping things simple. There is a lot of confusion out there. Just because the term broadband has entered our every day vocabulary doesn't mean to say everyone understands what it is.


"Our customer research has shown that many people are confused – they know broadband makes things faster and they probably should get it but that is about it. That is why we know our service is going to be a real hit with families."

A week ago Tesco Mobile - a 50:50 joint venture between the supermarket and mobile operator O2 - cut the price of cross network calls and increased the number of handsets on offer in readiness for the busy Christmas period. ®

Related stories

Tesco Mobile cuts tariffs
Tesco to deploy kiddie-calming shopping trolley
Tesco.com racks up increased profit
Telewest warns punters off cheap broadband deals
Wanadoo UK punts 1Mb ADSL for £18
Punters flock to PlusNet cut-price ADSL

Choosing a cloud hosting partner with confidence

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.